Earn rewards
What's New
HIGHLIGHTS
Hydra-Essentiel [HA²]
Super plumping power
LIP COMFORT OIL: THE POWER OF COLOURS
A daily shot of good vibes!
CLARINS PRECIOUS
The latest innovation in luxury skincare.
Face
OUR EXPERTISE
Body Care
FOR EVERY BODY
Men
MENS EXPERTISE
Precious
FRESH MAKE-UP
Eyes
IN FOCUS
Lips
ICONIC LIPS
Gifts & Sets
Highlights
WELCOME OFFER
*Offer excludes sets, collections, sale items and Precious range
Online Advantages
Loyalty Program
Beauty Services
Personalized Tools
Spa & Stores
Our Stores
We Are Clarins
We Care
We Trust
Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.
Clarins Seeds of Beauty
The partnership between PUR and Clarins was formed following a meeting between two visionaries who are both passionate about nature: Christian Courtin-Clarins and Tristan Lecomte. Seeds of Beauty is one of the projects rolled out by Clarins which aims to preserve biodiversity in cooperation with local communities who will benefit from the projects.
To date, we have planted
trees around the world
CANADA 21 027
USA 33 169
PERU 10 566
BRAZIL 33 801
FRANCE 7 341
SPAIN 5 334
PORTUGAL 2 437
ITALY 400
AUSTRIA 222
BURKINA FASO 4 300
INDIA (DARJEELING) 54 822
CHINA (YUNNAN) 108 500
JAPAN 2 000
INDONESIA 280 537
AUSTRALIA 7 914
After a triumphant 7-year initiative planting trees in Indonesia, Clarins through its Seeds of Beauty program now turn its focus to Darjeeling in partnership with PUR.
Darjeeling is renowned for its tea worldwide, but over the last decades, farmers have cleared trees from hillsides, causing erosion and rapid degradation of the rich soil. Our collective goal: replant trees to rejuvenate the region's ecosystems by diversifying crops and empowering local farmers, enriching soils, and reducing erosion.
We work with PUR to help diversify the revenues of local farmers by encouraging them to plant different species of trees that serve multiple industries and simultaneously support their local ecosytems.
Planting a variety of species of trees not only enhances soil quality, reduces erosion, and fosters biodiversity through shade and humidity, but the combination of fruit-bearing and timber trees also allows farmers to tap into different industries to ensure financial stability.
Thanks to PUR, Clarins has been able to provide on-the-ground support for an action model based on 4 criteria:
1
involves all concerned parties and helps local communities.
2
projects with multiple impacts and benefits: social, environmental and economic.
3
projects designed to last for 40 years, integrating long-term management by local communities.
4
Full traceability, full disclosure and high-quality seeds.
Together, we can make a difference.
Discover
Our future. Their commitments.
Reduce plastic waste, on land and at sea.